Video marketing is among the best ways of interacting with an audience. But if you want to get the best out of your content, you need to make it available, searchable, and engaging to a wider audience. And that is where a media transcription agency plays a role. From increasing SEO rankings to maximizing engagement and accessibility, transcription services can make your video content the best.
Boost SEO and Online Visibility
Search engines can’t view videos instead, they use text to read and rank content. A media transcription agency turns your video into text, making it simpler for Google to index your content. That is, your videos show up in more search results, sending organic traffic to your site.
For example, a digital marketing firm saw a 47% increase in web traffic after implementing transcriptions for their video content. With the addition of keyword-rich transcripts, they improved search rankings and engaged with more viewers.
See also: Why Tech Firms Need Somali Translation Services
Increase Audience Engagement
The majority of viewers prefer reading, especially when they are alone in a quiet area or multitasking. Offering a transcript allows for scanning the content, increasing engagement, and retention levels.
Consider the example of BuzzFeed. They added subtitles and transcripts on their videos and saw their watch time grow dramatically. More viewers got interested and stayed that way, improving the performance of their content across different platforms.
Improve Accessibility for a Wider Audience
A media transcription business ensures that your content is accessible. According to the National Institute on Deafness, about 15% of US adults face difficulties with hearing. Providing access through transcripts and subtitles reaches out to this audience and allows them to engage with your brand.
For instance, Netflix boosted its user base after making captions available in multiple languages. This action made content more inclusive and tapped into new market potential.
Enhance Social Media Performance
Most social media sites autoplay videos muted. Without transcripts or captions, viewers can scroll past your video. A media transcription company can assist you in adding text overlays and subtitles, making your videos more interactive even without audio.
Facebook indicates that captioned videos boost view time by 12%. Companies that include transcripts in their video marketing strategy experience improved engagement and conversion rates.
Repurpose Content for More Value
Transcripts enable you to recycle video content into blog entries, infographics, and social media clips. You can have one video producing multiple content items, extending its visibility and value.
A case in point: a technology startup leveraged their webinar transcripts for generating blog articles and email newsletters. This technique doubled their content without additional cost of production, driving audience interaction through various channels.
Support Multilingual Audiences with Translations
If your audience spans the globe, transcription simplifies translation. A media transcription company gives you precise text that can be easily translated into various languages, making it easier to engage non-English language speakers.
Consider TED Talks. By making transcripts available in various languages, they were able to reach a wider international audience and further boost video shares around the world.
Podcast Transcription Services: A Bonus for Video Creators
If you produce both video and audio content, transcription services offer even greater benefits. Podcast Transcription services convert sound into text, allowing it to be searched and easier to reuse.
Take a podcast business that transcribes their episodes. By having these transcripts available on the blog, they get more visitors to their site and enhance their search engine optimization. Listeners also enjoy being able to read important points instead of having to listen to the whole episode.
Conclusion
A media transcription company can revolutionize your video marketing strategy. From driving SEO and engagement to creating accessibility and repurposing content, transcription services are high ROI.
If you wish to get the most out of your video marketing, begin by incorporating transcriptions into your content strategy. Whether you require social media subtitles or podcast transcription services to improve discoverability, transcription can make all the difference.
